

Of the 4 C's, the diamond's cut is the most important factor in determining its brilliance and beauty. Sometimes a diamonds cut is confused with a diamonds shape. This is likely due to some in the industry mistakenly referring to a diamond being a 'round' or 'princess' cut. When speaking of a diamonds 'cut grade', we are referring to its proportions, symmetry and polish. Thediamondstore.biz will not sell diamonds with a cut grade considered less than very good.
Ideally, the cut of the diamond is done in a way to best reflect the light that shines into it. This is what produces the sparkle and fire we see in a beautifully cut diamond. If the diamond is cut too heavy, or too shallow, most of the light entering into the crown is released through the bottom of the pavilion resulting in an overall dull appearance. An ideal cut diamond on the other hand, returns most of the light that enters it back through the crown giving it a very satisfying sparkle effect.
Nature determines so much about a diamond, but it takes a master cutter to reveal the stone’s true brilliance, fire and ultimate beauty.
Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another and disperse and reflect it through the top of the stone. This results in a display of brilliance and fire, thereby placing well-cut diamonds higher on the Diamond Quality Pyramid than deep or shallow-cut diamonds. Diamonds that are cut too deep or too shallow lose or leak light through the side or bottom, resulting in less brilliance and ultimately, value.